Maison Aroha was born from a journey that was both personal and professional. At the end of 2023, after going through difficult times, I realized it was time to take control of my life again. These challenges gave me the strength and determination to bring to life an idea that was close to my heart: to create my own cosmetics brand, something that truly reflects who I am.
I’ve always had this desire to create, to undertake, and this project allowed me to share all of that: moments of tenderness, care, love, and precious memories.
Thus, in 2024, Maison Aroha was born.

Maison Aroha, which means "the house of love," is a tribute to the loving moments we share, whether with family, as a couple, with friends, or with ourselves.
I often think of those self-care evenings spent with loved ones, moments of gentleness and intimacy. It is this benevolent atmosphere that I want to convey through my products. One of my inspirations is also my sister. Watching her take care of herself, morning and evening, with her skincare rituals and masks, made me realize the importance of these moments for oneself, and that is what I hope to offer through Maison Aroha.

By launching Maison Aroha in 2024, I wanted to unite my two beloved countries: France and Morocco. Maison Aroha represents much more than just a cosmetics brand; it is an ode to love, to memories, and to the beauty of the bonds we weave with others and with ourselves. I am proud and happy to share this adventure with you.

Maison Aroha